Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US yearly price

Choose a billing period and the closest App category. Results use verified exact one-year Apple price pairs.

Billing period

Enter the standard one-year US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

VPN and security apps

Inspect category evidence →
47
Apps
71
Yearly plans
40
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of eligible plan pairs, so it describes current catalog practice rather than a promised checkout price.

40 market references for $99.99 per year · evidence through
  1. USUnited StatesUSD · observed median $47.99
    Reference$99.99
    Middle 50% band$99.99–$99.99
    Evidence71 plans
  2. AUAustraliaAUD · observed median A$72.99
    ReferenceA$159.31
    Middle 50% bandA$150.00–A$164.58
    Evidence70 plans
  3. ATAustriaEUR · observed median €44.99
    Reference€103.86
    Middle 50% band€99.99–€111.10
    Evidence40 plans
  4. BEBelgiumEUR · observed median €47.00
    Reference€104.16
    Middle 50% band€99.99–€111.10
    Evidence38 plans
  5. BRBrazilBRL · observed median R$249.90
    ReferenceR$516.45
    Middle 50% bandR$499.45–R$599.86
    Evidence69 plans
  6. CACanadaCAD · observed median CA$59.99
    ReferenceCA$131.42
    Middle 50% bandCA$125.01–CA$133.81
    Evidence71 plans
  7. CLChileCLP · observed median CLP 39,990
    ReferenceCLP 99,953
    Middle 50% bandCLP 71,544–CLP 111,102
    Evidence40 plans
  8. CZCzechiaCZK · observed median CZK 1,190.00
    ReferenceCZK 2,663.95
    Middle 50% bandCZK 2,539.07–CZK 2,764.00
    Evidence39 plans
  9. DKDenmarkDKK · observed median DKK 369.00
    ReferenceDKK 831.25
    Middle 50% bandDKK 798.88–DKK 848.07
    Evidence40 plans
  10. FIFinlandEUR · observed median €44.99
    Reference€104.16
    Middle 50% band€99.99–€111.10
    Evidence39 plans
  11. FRFranceEUR · observed median €49.99
    Reference€108.32
    Middle 50% band€99.99–€112.49
    Evidence69 plans
  12. DEGermanyEUR · observed median €49.99
    Reference€107.14
    Middle 50% band€99.99–€112.49
    Evidence69 plans
  13. HKHong KongHKD · observed median HK$373.00
    ReferenceHK$783.12
    Middle 50% bandHK$762.82–HK$801.48
    Evidence68 plans
  14. INIndiaINR · observed median ₹3,999.00
    Reference₹9,442.47
    Middle 50% band₹8,502.91–₹9,999.00
    Evidence64 plans
  15. IDIndonesiaIDR · observed median IDR 709,000
    ReferenceIDR 1,625,797
    Middle 50% bandIDR 1,562,494–IDR 1,665,227
    Evidence67 plans
  16. IEIrelandEUR · observed median €44.99
    Reference€104.16
    Middle 50% band€99.99–€111.10
    Evidence40 plans
  17. ILIsraelILS · observed median ₪149.90
    Reference₪347.10
    Middle 50% band₪333.02–₪362.96
    Evidence40 plans
  18. ITItalyEUR · observed median €49.99
    Reference€108.34
    Middle 50% band€99.99–€112.49
    Evidence69 plans
  19. JPJapanJPY · observed median ¥6,000
    Reference¥14,585
    Middle 50% band¥11,211–¥15,641
    Evidence71 plans
  20. MYMalaysiaMYR · observed median MYR 199.90
    ReferenceMYR 443.56
    Middle 50% bandMYR 428.73–MYR 478.99
    Evidence70 plans
  21. MXMexicoMXN · observed median MX$999.00
    ReferenceMX$2,082.03
    Middle 50% bandMX$1,997.13–MX$2,306.87
    Evidence69 plans
  22. NLNetherlandsEUR · observed median €49.99
    Reference€108.32
    Middle 50% band€99.99–€112.49
    Evidence69 plans
  23. NZNew ZealandNZD · observed median NZ$79.99
    ReferenceNZ$173.80
    Middle 50% bandNZ$166.67–NZ$183.09
    Evidence38 plans
  24. NONorwayNOK · observed median NOK 539.00
    ReferenceNOK 1,196.36
    Middle 50% bandNOK 1,102.97–NOK 1,286.55
    Evidence71 plans
  25. PHPhilippinesPHP · observed median ₱2,550.00
    Reference₱5,376.70
    Middle 50% band₱5,100.51–₱5,980.60
    Evidence69 plans
  26. PLPolandPLN · observed median PLN 199.99
    ReferencePLN 487.34
    Middle 50% bandPLN 444.50–PLN 512.31
    Evidence67 plans
  27. PTPortugalEUR · observed median €44.99
    Reference€104.16
    Middle 50% band€99.99–€111.10
    Evidence40 plans
  28. SASaudi ArabiaSAR · observed median SAR 199.99
    ReferenceSAR 416.76
    Middle 50% bandSAR 399.99–SAR 433.35
    Evidence69 plans
  29. SGSingaporeSGD · observed median SGD 62.98
    ReferenceSGD 140.93
    Middle 50% bandSGD 136.28–SGD 146.43
    Evidence70 plans
  30. ZASouth AfricaZAR · observed median ZAR 899.99
    ReferenceZAR 2,000.05
    Middle 50% bandZAR 1,750.08–ZAR 2,083.18
    Evidence68 plans
  31. KRSouth KoreaKRW · observed median ₩61,000
    Reference₩135,798
    Middle 50% band₩128,013–₩143,343
    Evidence69 plans
  32. ESSpainEUR · observed median €49.99
    Reference€108.32
    Middle 50% band€99.99–€112.49
    Evidence69 plans
  33. SESwedenSEK · observed median SEK 599.00
    ReferenceSEK 1,247.44
    Middle 50% bandSEK 1,150.89–SEK 1,330.31
    Evidence71 plans
  34. CHSwitzerlandCHF · observed median CHF 40.00
    ReferenceCHF 100.01
    Middle 50% bandCHF 92.62–CHF 104.01
    Evidence69 plans
  35. TWTaiwanTWD · observed median NT$1,490.00
    ReferenceNT$3,191.56
    Middle 50% bandNT$3,022.41–NT$3,316.89
    Evidence68 plans
  36. THThailandTHB · observed median THB 1,490.00
    ReferenceTHB 3,458.47
    Middle 50% bandTHB 3,142.99–THB 3,701.00
    Evidence69 plans
  37. TRTürkiyeTRY · observed median TRY 1,499.99
    ReferenceTRY 3,334.08
    Middle 50% bandTRY 1,666.94–TRY 4,177.83
    Evidence69 plans
  38. AEUnited Arab EmiratesAED · observed median AED 183.99
    ReferenceAED 385.58
    Middle 50% bandAED 376.38–AED 400.06
    Evidence70 plans
  39. GBUnited KingdomGBP · observed median £43.99
    Reference£97.13
    Middle 50% band£91.27–£99.99
    Evidence71 plans
  40. VNVietnamVND · observed median ₫1,249,000
    Reference₫2,498,187
    Middle 50% band₫2,303,511–₫2,796,839
    Evidence68 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.