Evidence-based developer tool

Price a monthly subscription across App Store countries

Start with a US monthly price and compare how similar verified Apps are priced locally. Each reference is derived from paired Apple catalog observations in the same category—not a generic currency conversion.

Pricing worksheet

Set the US monthly price

Choose the closest App category. Results update from verified one-month Apple price pairs.

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

AI apps

Inspect category evidence →
26
Apps
44
Monthly plans
30
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of verified plan pairs, so it describes current catalog practice rather than a promised checkout price.

30 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $12.49
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence44 plans
  2. AUAustraliaAUD · observed median A$17.49
    ReferenceA$14.99
    Middle 50% bandA$14.99–A$16.00
    Evidence44 plans
  3. BRBrazilBRL · observed median R$51.40
    ReferenceR$49.89
    Middle 50% bandR$39.84–R$59.89
    Evidence42 plans
  4. CACanadaCAD · observed median CA$14.00
    ReferenceCA$12.92
    Middle 50% bandCA$12.49–CA$13.99
    Evidence44 plans
  5. FRFranceEUR · observed median €11.24
    Reference€10.99
    Middle 50% band€9.99–€11.45
    Evidence44 plans
  6. DEGermanyEUR · observed median €11.49
    Reference€10.99
    Middle 50% band€9.99–€11.46
    Evidence43 plans
  7. HKHong KongHKD · observed median HK$78.00
    ReferenceHK$74.33
    Middle 50% bandHK$72.52–HK$78.87
    Evidence35 plans
  8. INIndiaINR · observed median ₹919.00
    Reference₹994.01
    Middle 50% band₹746.17–₹999.00
    Evidence40 plans
  9. IDIndonesiaIDR · observed median IDR 164,000
    ReferenceIDR 161,290
    Middle 50% bandIDR 139,330–IDR 174,326
    Evidence42 plans
  10. ITItalyEUR · observed median €11.49
    Reference€10.99
    Middle 50% band€9.99–€11.46
    Evidence43 plans
  11. JPJapanJPY · observed median ¥1,500
    Reference¥1,499
    Middle 50% band¥1,301–¥1,598
    Evidence44 plans
  12. MYMalaysiaMYR · observed median MYR 41.99
    ReferenceMYR 47.95
    Middle 50% bandMYR 39.84–MYR 49.90
    Evidence41 plans
  13. MXMexicoMXN · observed median MX$199.00
    ReferenceMX$199.30
    Middle 50% bandMX$193.79–MX$199.75
    Evidence43 plans
  14. NLNetherlandsEUR · observed median €11.49
    Reference€10.99
    Middle 50% band€9.99–€11.46
    Evidence43 plans
  15. NONorwayNOK · observed median NOK 129.00
    ReferenceNOK 124.08
    Middle 50% bandNOK 109.53–NOK 124.86
    Evidence42 plans
  16. PHPhilippinesPHP · observed median ₱420.00
    Reference₱499.25
    Middle 50% band₱415.76–₱599.00
    Evidence41 plans
  17. PLPolandPLN · observed median PLN 49.99
    ReferencePLN 49.95
    Middle 50% bandPLN 43.86–PLN 49.99
    Evidence41 plans
  18. SASaudi ArabiaSAR · observed median SAR 42.99
    ReferenceSAR 42.93
    Middle 50% bandSAR 39.97–SAR 44.95
    Evidence42 plans
  19. SGSingaporeSGD · observed median SGD 14.98
    ReferenceSGD 14.26
    Middle 50% bandSGD 13.47–SGD 14.98
    Evidence43 plans
  20. ZASouth AfricaZAR · observed median ZAR 184.99
    ReferenceZAR 199.79
    Middle 50% bandZAR 170.15–ZAR 199.89
    Evidence41 plans
  21. KRSouth KoreaKRW · observed median ₩13,450
    Reference₩14,202
    Middle 50% band₩12,497–₩14,935
    Evidence42 plans
  22. ESSpainEUR · observed median €10.75
    Reference€10.99
    Middle 50% band€9.99–€11.45
    Evidence44 plans
  23. SESwedenSEK · observed median SEK 129.00
    ReferenceSEK 124.38
    Middle 50% bandSEK 111.00–SEK 126.22
    Evidence43 plans
  24. CHSwitzerlandCHF · observed median CHF 10.90
    ReferenceCHF 9.99
    Middle 50% bandCHF 8.85–CHF 10.01
    Evidence41 plans
  25. TWTaiwanTWD · observed median NT$320.00
    ReferenceNT$320.00
    Middle 50% bandNT$301.21–NT$344.66
    Evidence41 plans
  26. THThailandTHB · observed median THB 349.00
    ReferenceTHB 349.15
    Middle 50% bandTHB 329.45–THB 374.81
    Evidence41 plans
  27. TRTürkiyeTRY · observed median TRY 349.99
    ReferenceTRY 400.38
    Middle 50% bandTRY 219.99–TRY 499.50
    Evidence41 plans
  28. AEUnited Arab EmiratesAED · observed median AED 39.99
    ReferenceAED 39.96
    Middle 50% bandAED 37.62–AED 39.97
    Evidence42 plans
  29. GBUnited KingdomGBP · observed median £10.50
    Reference£9.99
    Middle 50% band£9.26–£9.99
    Evidence44 plans
  30. VNVietnamVND · observed median ₫229,000
    Reference₫248,812
    Middle 50% band₫223,416–₫285,042
    Evidence40 plans

Calculation note

How the reference is calculated

  1. Keep only verified products billed once per month, and pair every local amount with that same product’s US amount.
  2. Within the selected category, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified monthly products are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.