Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US monthly price

Choose a billing period and the closest App category. Results use verified exact one-month Apple price pairs.

Billing period

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

VPN and security apps

Inspect category evidence →
45
Apps
66
Monthly plans
40
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of eligible plan pairs, so it describes current catalog practice rather than a promised checkout price.

40 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $9.99
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence66 plans
  2. AUAustraliaAUD · observed median A$14.99
    ReferenceA$15.99
    Middle 50% bandA$14.99–A$16.35
    Evidence65 plans
  3. ATAustriaEUR · observed median €9.99
    Reference€10.82
    Middle 50% band€9.99–€10.99
    Evidence38 plans
  4. BEBelgiumEUR · observed median €9.99
    Reference€10.82
    Middle 50% band€9.99–€10.99
    Evidence38 plans
  5. BRBrazilBRL · observed median R$39.90
    ReferenceR$49.91
    Middle 50% bandR$41.72–R$55.74
    Evidence65 plans
  6. CACanadaCAD · observed median CA$12.74
    ReferenceCA$12.99
    Middle 50% bandCA$12.49–CA$13.61
    Evidence66 plans
  7. CLChileCLP · observed median CLP 9,200
    ReferenceCLP 9,990
    Middle 50% bandCLP 9,200–CLP 11,419
    Evidence37 plans
  8. CZCzechiaCZK · observed median CZK 249.00
    ReferenceCZK 258.26
    Middle 50% bandCZK 249.00–CZK 272.91
    Evidence37 plans
  9. DKDenmarkDKK · observed median DKK 79.00
    ReferenceDKK 82.49
    Middle 50% bandDKK 79.15–DKK 88.32
    Evidence39 plans
  10. FIFinlandEUR · observed median €9.99
    Reference€10.82
    Middle 50% band€9.99–€11.24
    Evidence38 plans
  11. FRFranceEUR · observed median €9.99
    Reference€10.76
    Middle 50% band€9.99–€11.10
    Evidence65 plans
  12. DEGermanyEUR · observed median €9.99
    Reference€10.70
    Middle 50% band€9.99–€11.10
    Evidence65 plans
  13. HKHong KongHKD · observed median HK$78.00
    ReferenceHK$76.08
    Middle 50% bandHK$74.39–HK$79.57
    Evidence63 plans
  14. INIndiaINR · observed median ₹799.00
    Reference₹911.89
    Middle 50% band₹841.79–₹999.00
    Evidence56 plans
  15. IDIndonesiaIDR · observed median IDR 139,000
    ReferenceIDR 163,525
    Middle 50% bandIDR 150,150–IDR 169,000
    Evidence65 plans
  16. IEIrelandEUR · observed median €9.99
    Reference€10.82
    Middle 50% band€9.99–€11.18
    Evidence38 plans
  17. ILIsraelILS · observed median ₪34.90
    Reference₪34.90
    Middle 50% band₪33.24–₪35.90
    Evidence38 plans
  18. ITItalyEUR · observed median €9.99
    Reference€10.76
    Middle 50% band€9.99–€11.24
    Evidence65 plans
  19. JPJapanJPY · observed median ¥1,190
    Reference¥1,382
    Middle 50% band¥1,100–¥1,500
    Evidence66 plans
  20. MYMalaysiaMYR · observed median MYR 42.90
    ReferenceMYR 45.85
    Middle 50% bandMYR 42.73–MYR 49.78
    Evidence65 plans
  21. MXMexicoMXN · observed median MX$199.00
    ReferenceMX$207.47
    Middle 50% bandMX$198.20–MX$229.95
    Evidence66 plans
  22. NLNetherlandsEUR · observed median €9.99
    Reference€10.76
    Middle 50% band€9.99–€11.24
    Evidence65 plans
  23. NZNew ZealandNZD · observed median NZ$16.49
    ReferenceNZ$17.68
    Middle 50% bandNZ$16.66–NZ$18.74
    Evidence39 plans
  24. NONorwayNOK · observed median NOK 115.00
    ReferenceNOK 118.12
    Middle 50% bandNOK 110.26–NOK 124.15
    Evidence65 plans
  25. PHPhilippinesPHP · observed median ₱499.00
    Reference₱527.37
    Middle 50% band₱499.00–₱582.40
    Evidence65 plans
  26. PLPolandPLN · observed median PLN 44.99
    ReferencePLN 50.00
    Middle 50% bandPLN 46.14–PLN 54.53
    Evidence65 plans
  27. PTPortugalEUR · observed median €9.99
    Reference€10.82
    Middle 50% band€9.99–€10.99
    Evidence37 plans
  28. SASaudi ArabiaSAR · observed median SAR 39.99
    ReferenceSAR 41.65
    Middle 50% bandSAR 39.99–SAR 42.97
    Evidence66 plans
  29. SGSingaporeSGD · observed median SGD 14.23
    ReferenceSGD 14.21
    Middle 50% bandSGD 13.62–SGD 14.98
    Evidence64 plans
  30. ZASouth AfricaZAR · observed median ZAR 169.99
    ReferenceZAR 192.26
    Middle 50% bandZAR 174.99–ZAR 200.18
    Evidence65 plans
  31. KRSouth KoreaKRW · observed median ₩12,500
    Reference₩13,606
    Middle 50% band₩12,936–₩14,164
    Evidence66 plans
  32. ESSpainEUR · observed median €9.99
    Reference€10.79
    Middle 50% band€9.99–€11.21
    Evidence66 plans
  33. SESwedenSEK · observed median SEK 122.00
    ReferenceSEK 124.15
    Middle 50% bandSEK 114.69–SEK 131.23
    Evidence66 plans
  34. CHSwitzerlandCHF · observed median CHF 10.00
    ReferenceCHF 10.00
    Middle 50% bandCHF 9.95–CHF 10.02
    Evidence64 plans
  35. TWTaiwanTWD · observed median NT$320.00
    ReferenceNT$316.61
    Middle 50% bandNT$300.30–NT$324.95
    Evidence64 plans
  36. THThailandTHB · observed median THB 309.00
    ReferenceTHB 345.30
    Middle 50% bandTHB 322.98–THB 383.76
    Evidence65 plans
  37. TRTürkiyeTRY · observed median TRY 229.99
    ReferenceTRY 249.95
    Middle 50% bandTRY 77.59–TRY 416.59
    Evidence65 plans
  38. AEUnited Arab EmiratesAED · observed median AED 37.99
    ReferenceAED 38.44
    Middle 50% bandAED 37.49–AED 40.02
    Evidence63 plans
  39. GBUnited KingdomGBP · observed median £9.99
    Reference£9.99
    Middle 50% band£9.23–£9.99
    Evidence66 plans
  40. VNVietnamVND · observed median ₫229,000
    Reference₫248,906
    Middle 50% band₫229,000–₫268,400
    Evidence64 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.