Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US monthly price

Choose a billing period and the closest App category. Results use verified exact one-month Apple price pairs.

Billing period

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

VPN and security apps

Inspect category evidence →
30
Apps
50
Monthly plans
30
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of verified plan pairs, so it describes current catalog practice rather than a promised checkout price.

30 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $9.99
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence50 plans
  2. AUAustraliaAUD · observed median A$14.99
    ReferenceA$15.55
    Middle 50% bandA$14.99–A$16.24
    Evidence47 plans
  3. BRBrazilBRL · observed median R$39.90
    ReferenceR$49.91
    Middle 50% bandR$41.22–R$55.82
    Evidence47 plans
  4. CACanadaCAD · observed median CA$12.99
    ReferenceCA$12.99
    Middle 50% bandCA$12.49–CA$13.56
    Evidence48 plans
  5. FRFranceEUR · observed median €9.99
    Reference€10.70
    Middle 50% band€9.99–€10.94
    Evidence47 plans
  6. DEGermanyEUR · observed median €9.99
    Reference€10.41
    Middle 50% band€9.99–€10.94
    Evidence47 plans
  7. HKHong KongHKD · observed median HK$83.00
    ReferenceHK$76.46
    Middle 50% bandHK$75.28–HK$79.21
    Evidence46 plans
  8. INIndiaINR · observed median ₹819.00
    Reference₹891.89
    Middle 50% band₹838.17–₹999.00
    Evidence39 plans
  9. IDIndonesiaIDR · observed median IDR 149,000
    ReferenceIDR 160,732
    Middle 50% bandIDR 143,908–IDR 168,201
    Evidence46 plans
  10. ITItalyEUR · observed median €9.99
    Reference€10.70
    Middle 50% band€9.99–€10.90
    Evidence46 plans
  11. JPJapanJPY · observed median ¥1,240
    Reference¥1,382
    Middle 50% band¥1,085–¥1,500
    Evidence50 plans
  12. MYMalaysiaMYR · observed median MYR 43.90
    ReferenceMYR 45.36
    Middle 50% bandMYR 42.06–MYR 48.92
    Evidence47 plans
  13. MXMexicoMXN · observed median MX$204.00
    ReferenceMX$207.47
    Middle 50% bandMX$198.20–MX$228.33
    Evidence48 plans
  14. NLNetherlandsEUR · observed median €9.99
    Reference€10.70
    Middle 50% band€9.99–€10.94
    Evidence47 plans
  15. NONorwayNOK · observed median NOK 115.00
    ReferenceNOK 117.26
    Middle 50% bandNOK 110.21–NOK 124.15
    Evidence47 plans
  16. PHPhilippinesPHP · observed median ₱499.00
    Reference₱524.08
    Middle 50% band₱498.94–₱582.40
    Evidence47 plans
  17. PLPolandPLN · observed median PLN 47.99
    ReferencePLN 50.00
    Middle 50% bandPLN 45.03–PLN 53.83
    Evidence48 plans
  18. SASaudi ArabiaSAR · observed median SAR 39.99
    ReferenceSAR 41.45
    Middle 50% bandSAR 39.99–SAR 43.09
    Evidence48 plans
  19. SGSingaporeSGD · observed median SGD 14.73
    ReferenceSGD 13.98
    Middle 50% bandSGD 13.62–SGD 14.98
    Evidence46 plans
  20. ZASouth AfricaZAR · observed median ZAR 174.99
    ReferenceZAR 187.53
    Middle 50% bandZAR 175.01–ZAR 200.18
    Evidence47 plans
  21. KRSouth KoreaKRW · observed median ₩12,750
    Reference₩13,395
    Middle 50% band₩12,881–₩14,041
    Evidence48 plans
  22. ESSpainEUR · observed median €9.99
    Reference€10.70
    Middle 50% band€9.99–€10.94
    Evidence47 plans
  23. SESwedenSEK · observed median SEK 125.00
    ReferenceSEK 122.72
    Middle 50% bandSEK 114.79–SEK 127.25
    Evidence47 plans
  24. CHSwitzerlandCHF · observed median CHF 10.00
    ReferenceCHF 10.00
    Middle 50% bandCHF 9.92–CHF 10.02
    Evidence46 plans
  25. TWTaiwanTWD · observed median NT$320.00
    ReferenceNT$320.00
    Middle 50% bandNT$300.30–NT$325.22
    Evidence47 plans
  26. THThailandTHB · observed median THB 324.00
    ReferenceTHB 345.30
    Middle 50% bandTHB 315.21–THB 383.76
    Evidence48 plans
  27. TRTürkiyeTRY · observed median TRY 199.99
    ReferenceTRY 230.14
    Middle 50% bandTRY 68.47–TRY 416.59
    Evidence47 plans
  28. AEUnited Arab EmiratesAED · observed median AED 39.99
    ReferenceAED 38.44
    Middle 50% bandAED 37.50–AED 40.02
    Evidence45 plans
  29. GBUnited KingdomGBP · observed median £9.99
    Reference£9.99
    Middle 50% band£9.12–£9.99
    Evidence50 plans
  30. VNVietnamVND · observed median ₫249,000
    Reference₫243,055
    Middle 50% band₫228,094–₫265,864
    Evidence46 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.