Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US monthly price

Choose a billing period and the closest App category. Results use verified exact one-month Apple price pairs.

Billing period

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

Photo and video apps

Inspect category evidence →
51
Apps
81
Monthly plans
40
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of eligible plan pairs, so it describes current catalog practice rather than a promised checkout price.

40 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $9.99
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence81 plans
  2. AUAustraliaAUD · observed median A$14.49
    ReferenceA$15.00
    Middle 50% bandA$14.28–A$16.00
    Evidence81 plans
  3. ATAustriaEUR · observed median €10.49
    Reference€10.99
    Middle 50% band€8.51–€11.50
    Evidence34 plans
  4. BEBelgiumEUR · observed median €10.49
    Reference€10.99
    Middle 50% band€8.38–€11.50
    Evidence34 plans
  5. BRBrazilBRL · observed median R$32.99
    ReferenceR$39.90
    Middle 50% bandR$32.90–R$50.07
    Evidence77 plans
  6. CACanadaCAD · observed median CA$12.74
    ReferenceCA$12.99
    Middle 50% bandCA$12.49–CA$13.58
    Evidence80 plans
  7. CLChileCLP · observed median CLP 9,200
    ReferenceCLP 7,665
    Middle 50% bandCLP 6,081–CLP 9,990
    Evidence33 plans
  8. CZCzechiaCZK · observed median CZK 259.00
    ReferenceCZK 254.76
    Middle 50% bandCZK 192.60–CZK 276.70
    Evidence33 plans
  9. DKDenmarkDKK · observed median DKK 85.00
    ReferenceDKK 79.55
    Middle 50% bandDKK 68.45–DKK 86.27
    Evidence33 plans
  10. FIFinlandEUR · observed median €10.99
    Reference€11.10
    Middle 50% band€8.99–€11.66
    Evidence33 plans
  11. FRFranceEUR · observed median €9.24
    Reference€10.69
    Middle 50% band€9.99–€11.26
    Evidence80 plans
  12. DEGermanyEUR · observed median €9.99
    Reference€10.56
    Middle 50% band€9.99–€11.42
    Evidence79 plans
  13. HKHong KongHKD · observed median HK$58.00
    ReferenceHK$76.08
    Middle 50% bandHK$64.76–HK$78.16
    Evidence80 plans
  14. INIndiaINR · observed median ₹519.00
    Reference₹832.31
    Middle 50% band₹598.96–₹937.13
    Evidence68 plans
  15. IDIndonesiaIDR · observed median IDR 95,000
    ReferenceIDR 139,143
    Middle 50% bandIDR 93,940–IDR 160,442
    Evidence76 plans
  16. IEIrelandEUR · observed median €10.99
    Reference€10.99
    Middle 50% band€8.32–€11.53
    Evidence33 plans
  17. ILIsraelILS · observed median ₪30.90
    Reference₪33.98
    Middle 50% band₪24.93–₪36.02
    Evidence32 plans
  18. ITItalyEUR · observed median €8.99
    Reference€10.49
    Middle 50% band€9.99–€11.37
    Evidence79 plans
  19. JPJapanJPY · observed median ¥1,100
    Reference¥1,161
    Middle 50% band¥1,050–¥1,456
    Evidence81 plans
  20. MYMalaysiaMYR · observed median MYR 32.90
    ReferenceMYR 42.73
    Middle 50% bandMYR 30.63–MYR 45.25
    Evidence77 plans
  21. MXMexicoMXN · observed median MX$179.00
    ReferenceMX$197.32
    Middle 50% bandMX$164.98–MX$212.95
    Evidence80 plans
  22. NLNetherlandsEUR · observed median €8.99
    Reference€10.60
    Middle 50% band€9.99–€11.24
    Evidence80 plans
  23. NZNew ZealandNZD · observed median NZ$18.24
    ReferenceNZ$16.83
    Middle 50% bandNZ$14.42–NZ$18.45
    Evidence34 plans
  24. NONorwayNOK · observed median NOK 99.00
    ReferenceNOK 111.57
    Middle 50% bandNOK 99.16–NOK 123.78
    Evidence80 plans
  25. PHPhilippinesPHP · observed median ₱379.00
    Reference₱508.33
    Middle 50% band₱367.79–₱527.18
    Evidence76 plans
  26. PLPolandPLN · observed median PLN 39.99
    ReferencePLN 48.03
    Middle 50% bandPLN 42.54–PLN 50.15
    Evidence77 plans
  27. PTPortugalEUR · observed median €9.99
    Reference€10.99
    Middle 50% band€7.71–€11.53
    Evidence33 plans
  28. SASaudi ArabiaSAR · observed median SAR 34.99
    ReferenceSAR 40.02
    Middle 50% bandSAR 36.63–SAR 42.86
    Evidence80 plans
  29. SGSingaporeSGD · observed median SGD 9.98
    ReferenceSGD 13.97
    Middle 50% bandSGD 11.89–SGD 14.62
    Evidence79 plans
  30. ZASouth AfricaZAR · observed median ZAR 134.99
    ReferenceZAR 169.18
    Middle 50% bandZAR 141.63–ZAR 187.53
    Evidence77 plans
  31. KRSouth KoreaKRW · observed median ₩10,900
    Reference₩12,550
    Middle 50% band₩10,016–₩13,500
    Evidence76 plans
  32. ESSpainEUR · observed median €8.99
    Reference€10.49
    Middle 50% band€9.99–€11.28
    Evidence79 plans
  33. SESwedenSEK · observed median SEK 105.00
    ReferenceSEK 118.12
    Middle 50% bandSEK 105.00–SEK 125.50
    Evidence81 plans
  34. CHSwitzerlandCHF · observed median CHF 9.00
    ReferenceCHF 10.01
    Middle 50% bandCHF 9.35–CHF 10.66
    Evidence80 plans
  35. TWTaiwanTWD · observed median NT$290.00
    ReferenceNT$314.42
    Middle 50% bandNT$253.88–NT$325.49
    Evidence78 plans
  36. THThailandTHB · observed median THB 259.00
    ReferenceTHB 318.32
    Middle 50% bandTHB 227.85–THB 355.87
    Evidence79 plans
  37. TRTürkiyeTRY · observed median TRY 179.99
    ReferenceTRY 188.41
    Middle 50% bandTRY 67.07–TRY 367.71
    Evidence79 plans
  38. AEUnited Arab EmiratesAED · observed median AED 29.99
    ReferenceAED 37.99
    Middle 50% bandAED 33.34–AED 38.88
    Evidence81 plans
  39. GBUnited KingdomGBP · observed median £8.99
    Reference£9.99
    Middle 50% band£8.74–£9.99
    Evidence81 plans
  40. VNVietnamVND · observed median ₫149,000
    Reference₫230,538
    Middle 50% band₫149,000–₫241,532
    Evidence77 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.