Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US yearly price

Choose a billing period and the closest App category. Results use verified exact one-year Apple price pairs.

Billing period

Enter the standard one-year US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

Health and fitness apps

Inspect category evidence →
108
Apps
173
Yearly plans
40
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of eligible plan pairs, so it describes current catalog practice rather than a promised checkout price.

40 market references for $99.99 per year · evidence through
  1. USUnited StatesUSD · observed median $59.99
    Reference$99.99
    Middle 50% band$99.99–$99.99
    Evidence173 plans
  2. AUAustraliaAUD · observed median A$87.90
    ReferenceA$150.01
    Middle 50% bandA$142.85–A$163.33
    Evidence169 plans
  3. ATAustriaEUR · observed median €63.99
    Reference€111.26
    Middle 50% band€99.99–€115.00
    Evidence82 plans
  4. BEBelgiumEUR · observed median €64.49
    Reference€111.17
    Middle 50% band€99.99–€115.00
    Evidence82 plans
  5. BRBrazilBRL · observed median R$199.90
    ReferenceR$416.53
    Middle 50% bandR$324.85–R$515.88
    Evidence162 plans
  6. CACanadaCAD · observed median CA$79.99
    ReferenceCA$132.49
    Middle 50% bandCA$124.99–CA$133.33
    Evidence171 plans
  7. CLChileCLP · observed median CLP 51,945
    ReferenceCLP 99,990
    Middle 50% bandCLP 72,927–CLP 114,278
    Evidence82 plans
  8. CZCzechiaCZK · observed median CZK 1,490.00
    ReferenceCZK 2,497.87
    Middle 50% bandCZK 2,483.50–CZK 2,772.10
    Evidence81 plans
  9. DKDenmarkDKK · observed median DKK 499.00
    ReferenceDKK 848.20
    Middle 50% bandDKK 818.91–DKK 873.77
    Evidence82 plans
  10. FIFinlandEUR · observed median €69.99
    Reference€111.24
    Middle 50% band€99.99–€115.37
    Evidence81 plans
  11. FRFranceEUR · observed median €59.99
    Reference€109.99
    Middle 50% band€99.99–€114.28
    Evidence169 plans
  12. DEGermanyEUR · observed median €59.99
    Reference€109.99
    Middle 50% band€99.99–€114.28
    Evidence168 plans
  13. HKHong KongHKD · observed median HK$468.00
    ReferenceHK$779.17
    Middle 50% bandHK$740.30–HK$788.39
    Evidence161 plans
  14. INIndiaINR · observed median ₹3,849.00
    Reference₹8,865.98
    Middle 50% band₹6,665.44–₹9,857.57
    Evidence157 plans
  15. IDIndonesiaIDR · observed median IDR 769,000
    ReferenceIDR 1,532,433
    Middle 50% bandIDR 1,341,109–IDR 1,665,111
    Evidence158 plans
  16. IEIrelandEUR · observed median €69.99
    Reference€111.54
    Middle 50% band€99.99–€115.37
    Evidence84 plans
  17. ILIsraelILS · observed median ₪199.90
    Reference₪349.64
    Middle 50% band₪333.19–₪357.02
    Evidence81 plans
  18. ITItalyEUR · observed median €59.99
    Reference€109.99
    Middle 50% band€99.99–€114.28
    Evidence160 plans
  19. JPJapanJPY · observed median ¥6,500
    Reference¥12,002
    Middle 50% band¥10,715–¥15,002
    Evidence173 plans
  20. MYMalaysiaMYR · observed median MYR 229.90
    ReferenceMYR 433.10
    Middle 50% bandMYR 399.90–MYR 462.65
    Evidence160 plans
  21. MXMexicoMXN · observed median MX$999.00
    ReferenceMX$1,997.13
    Middle 50% bandMX$1,677.07–MX$2,165.14
    Evidence162 plans
  22. NLNetherlandsEUR · observed median €59.99
    Reference€109.99
    Middle 50% band€99.99–€114.28
    Evidence164 plans
  23. NZNew ZealandNZD · observed median NZ$99.99
    ReferenceNZ$175.00
    Middle 50% bandNZ$166.66–NZ$185.71
    Evidence86 plans
  24. NONorwayNOK · observed median NOK 634.00
    ReferenceNOK 1,141.48
    Middle 50% bandNOK 1,033.96–NOK 1,263.88
    Evidence162 plans
  25. PHPhilippinesPHP · observed median ₱2,990.00
    Reference₱5,167.87
    Middle 50% band₱4,974.26–₱5,725.86
    Evidence160 plans
  26. PLPolandPLN · observed median PLN 259.99
    ReferencePLN 491.68
    Middle 50% bandPLN 417.55–PLN 500.08
    Evidence158 plans
  27. PTPortugalEUR · observed median €59.99
    Reference€111.10
    Middle 50% band€99.99–€115.19
    Evidence83 plans
  28. SASaudi ArabiaSAR · observed median SAR 234.99
    ReferenceSAR 416.68
    Middle 50% bandSAR 376.30–SAR 433.40
    Evidence156 plans
  29. SGSingaporeSGD · observed median SGD 79.98
    ReferenceSGD 142.83
    Middle 50% bandSGD 133.29–SGD 148.43
    Evidence167 plans
  30. ZASouth AfricaZAR · observed median ZAR 959.99
    ReferenceZAR 1,777.64
    Middle 50% bandZAR 1,533.90–ZAR 2,000.18
    Evidence163 plans
  31. KRSouth KoreaKRW · observed median ₩77,000
    Reference₩133,342
    Middle 50% band₩122,518–₩143,335
    Evidence163 plans
  32. ESSpainEUR · observed median €59.99
    Reference€109.99
    Middle 50% band€99.99–€114.28
    Evidence159 plans
  33. SESwedenSEK · observed median SEK 695.00
    ReferenceSEK 1,230.29
    Middle 50% bandSEK 1,050.25–SEK 1,302.10
    Evidence161 plans
  34. CHSwitzerlandCHF · observed median CHF 60.00
    ReferenceCHF 100.01
    Middle 50% bandCHF 96.69–CHF 103.15
    Evidence165 plans
  35. TWTaiwanTWD · observed median NT$1,790.00
    ReferenceNT$3,225.48
    Middle 50% bandNT$2,987.57–NT$3,316.89
    Evidence161 plans
  36. THThailandTHB · observed median THB 1,850.00
    ReferenceTHB 3,316.89
    Middle 50% bandTHB 3,050.46–THB 3,539.53
    Evidence162 plans
  37. TRTürkiyeTRY · observed median TRY 999.99
    ReferenceTRY 2,118.72
    Middle 50% bandTRY 666.77–TRY 3,750.20
    Evidence160 plans
  38. AEUnited Arab EmiratesAED · observed median AED 229.99
    ReferenceAED 383.34
    Middle 50% bandAED 366.67–AED 387.53
    Evidence161 plans
  39. GBUnited KingdomGBP · observed median £49.99
    Reference£98.32
    Middle 50% band£87.49–£99.99
    Evidence173 plans
  40. VNVietnamVND · observed median ₫1,324,000
    Reference₫2,331,822
    Middle 50% band₫2,234,125–₫2,512,728
    Evidence156 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.