Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US monthly price

Choose a billing period and the closest App category. Results use verified exact one-month Apple price pairs.

Billing period

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

Health and fitness apps

Inspect category evidence →
61
Apps
76
Monthly plans
30
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of verified plan pairs, so it describes current catalog practice rather than a promised checkout price.

30 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $9.99
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence76 plans
  2. AUAustraliaAUD · observed median A$15.49
    ReferenceA$14.99
    Middle 50% bandA$14.53–A$16.00
    Evidence75 plans
  3. BRBrazilBRL · observed median R$38.90
    ReferenceR$41.25
    Middle 50% bandR$31.90–R$49.90
    Evidence73 plans
  4. CACanadaCAD · observed median CA$13.49
    ReferenceCA$13.15
    Middle 50% bandCA$12.49–CA$13.49
    Evidence73 plans
  5. FRFranceEUR · observed median €10.49
    Reference€10.37
    Middle 50% band€9.99–€11.10
    Evidence73 plans
  6. DEGermanyEUR · observed median €10.49
    Reference€10.24
    Middle 50% band€9.99–€11.10
    Evidence73 plans
  7. HKHong KongHKD · observed median HK$88.00
    ReferenceHK$77.49
    Middle 50% bandHK$73.96–HK$78.64
    Evidence67 plans
  8. INIndiaINR · observed median ₹819.00
    Reference₹832.39
    Middle 50% band₹564.01–₹938.62
    Evidence70 plans
  9. IDIndonesiaIDR · observed median IDR 139,000
    ReferenceIDR 141,489
    Middle 50% bandIDR 122,891–IDR 158,158
    Evidence69 plans
  10. ITItalyEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€10.99
    Evidence73 plans
  11. JPJapanJPY · observed median ¥1,280
    Reference¥1,143
    Middle 50% band¥1,066–¥1,499
    Evidence76 plans
  12. MYMalaysiaMYR · observed median MYR 44.40
    ReferenceMYR 42.58
    Middle 50% bandMYR 39.88–MYR 44.91
    Evidence68 plans
  13. MXMexicoMXN · observed median MX$199.00
    ReferenceMX$199.00
    Middle 50% bandMX$170.28–MX$214.59
    Evidence74 plans
  14. NLNetherlandsEUR · observed median €10.49
    Reference€10.24
    Middle 50% band€9.99–€11.10
    Evidence73 plans
  15. NONorwayNOK · observed median NOK 127.00
    ReferenceNOK 111.62
    Middle 50% bandNOK 105.00–NOK 119.70
    Evidence72 plans
  16. PHPhilippinesPHP · observed median ₱519.00
    Reference₱499.25
    Middle 50% band₱480.45–₱524.74
    Evidence71 plans
  17. PLPolandPLN · observed median PLN 47.99
    ReferencePLN 47.99
    Middle 50% bandPLN 38.49–PLN 49.99
    Evidence74 plans
  18. SASaudi ArabiaSAR · observed median SAR 42.99
    ReferenceSAR 39.99
    Middle 50% bandSAR 37.40–SAR 42.47
    Evidence71 plans
  19. SGSingaporeSGD · observed median SGD 14.98
    ReferenceSGD 14.15
    Middle 50% bandSGD 13.48–SGD 14.98
    Evidence71 plans
  20. ZASouth AfricaZAR · observed median ZAR 174.99
    ReferenceZAR 173.27
    Middle 50% bandZAR 149.99–ZAR 192.26
    Evidence69 plans
  21. KRSouth KoreaKRW · observed median ₩14,000
    Reference₩13,213
    Middle 50% band₩12,152–₩14,000
    Evidence71 plans
  22. ESSpainEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€10.99
    Evidence73 plans
  23. SESwedenSEK · observed median SEK 125.00
    ReferenceSEK 118.12
    Middle 50% bandSEK 105.27–SEK 125.00
    Evidence73 plans
  24. CHSwitzerlandCHF · observed median CHF 10.50
    ReferenceCHF 10.00
    Middle 50% bandCHF 9.50–CHF 10.50
    Evidence73 plans
  25. TWTaiwanTWD · observed median NT$320.00
    ReferenceNT$315.49
    Middle 50% bandNT$299.93–NT$327.34
    Evidence68 plans
  26. THThailandTHB · observed median THB 349.00
    ReferenceTHB 319.00
    Middle 50% bandTHB 297.83–THB 349.33
    Evidence71 plans
  27. TRTürkiyeTRY · observed median TRY 106.49
    ReferenceTRY 100.65
    Middle 50% bandTRY 60.97–TRY 254.86
    Evidence72 plans
  28. AEUnited Arab EmiratesAED · observed median AED 39.99
    ReferenceAED 38.18
    Middle 50% bandAED 37.11–AED 39.75
    Evidence70 plans
  29. GBUnited KingdomGBP · observed median £9.99
    Reference£9.66
    Middle 50% band£8.70–£9.99
    Evidence76 plans
  30. VNVietnamVND · observed median ₫249,000
    Reference₫229,385
    Middle 50% band₫212,948–₫238,238
    Evidence69 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.