Evidence-based developer tool

Price a subscription across App Store countries

Start with a US monthly or yearly price and compare how similar verified Apps are priced locally. Each period uses its own paired Apple catalog observations—not a generic currency conversion or an annualized monthly estimate.

Pricing worksheet

Set the US monthly price

Choose a billing period and the closest App category. Results use verified exact one-month Apple price pairs.

Billing period

Enter the standard one-month US storefront amount before any introductory offer.

Enter a price between US$0.01 and US$10,000.

Current reference set

Health and fitness apps

Inspect category evidence →
98
Apps
123
Monthly plans
40
Markets

The middle estimate follows the median local-to-US price relationship in this category. The reference band contains the middle half of eligible plan pairs, so it describes current catalog practice rather than a promised checkout price.

40 market references for $9.99 per month · evidence through
  1. USUnited StatesUSD · observed median $9.99
    Reference$9.99
    Middle 50% band$9.99–$9.99
    Evidence123 plans
  2. AUAustraliaAUD · observed median A$14.99
    ReferenceA$14.99
    Middle 50% bandA$14.66–A$15.93
    Evidence122 plans
  3. ATAustriaEUR · observed median €9.99
    Reference€9.99
    Middle 50% band€9.99–€11.24
    Evidence66 plans
  4. BEBelgiumEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€11.24
    Evidence64 plans
  5. BRBrazilBRL · observed median R$40.90
    ReferenceR$41.25
    Middle 50% bandR$31.90–R$49.93
    Evidence117 plans
  6. CACanadaCAD · observed median CA$13.49
    ReferenceCA$13.07
    Middle 50% bandCA$12.49–CA$13.49
    Evidence121 plans
  7. CLChileCLP · observed median CLP 9,990
    ReferenceCLP 8,613
    Middle 50% bandCLP 6,628–CLP 9,990
    Evidence63 plans
  8. CZCzechiaCZK · observed median CZK 249.00
    ReferenceCZK 258.26
    Middle 50% bandCZK 248.81–CZK 277.10
    Evidence65 plans
  9. DKDenmarkDKK · observed median DKK 89.00
    ReferenceDKK 85.00
    Middle 50% bandDKK 80.03–DKK 89.00
    Evidence63 plans
  10. FIFinlandEUR · observed median €10.49
    Reference€10.37
    Middle 50% band€9.99–€11.37
    Evidence62 plans
  11. FRFranceEUR · observed median €10.49
    Reference€10.04
    Middle 50% band€9.99–€11.24
    Evidence122 plans
  12. DEGermanyEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€11.24
    Evidence118 plans
  13. HKHong KongHKD · observed median HK$88.00
    ReferenceHK$78.00
    Middle 50% bandHK$75.30–HK$78.96
    Evidence108 plans
  14. INIndiaINR · observed median ₹849.00
    Reference₹845.19
    Middle 50% band₹631.47–₹999.00
    Evidence113 plans
  15. IDIndonesiaIDR · observed median IDR 159,000
    ReferenceIDR 145,951
    Middle 50% bandIDR 130,006–IDR 165,875
    Evidence115 plans
  16. IEIrelandEUR · observed median €9.99
    Reference€10.08
    Middle 50% band€9.99–€11.24
    Evidence67 plans
  17. ILIsraelILS · observed median ₪38.90
    Reference₪34.90
    Middle 50% band₪33.25–₪35.72
    Evidence62 plans
  18. ITItalyEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€11.24
    Evidence117 plans
  19. JPJapanJPY · observed median ¥1,350
    Reference¥1,200
    Middle 50% band¥1,078–¥1,500
    Evidence123 plans
  20. MYMalaysiaMYR · observed median MYR 49.90
    ReferenceMYR 44.04
    Middle 50% bandMYR 39.93–MYR 46.33
    Evidence111 plans
  21. MXMexicoMXN · observed median MX$199.00
    ReferenceMX$199.00
    Middle 50% bandMX$171.57–MX$206.88
    Evidence119 plans
  22. NLNetherlandsEUR · observed median €10.49
    Reference€10.24
    Middle 50% band€9.99–€11.24
    Evidence119 plans
  23. NZNew ZealandNZD · observed median NZ$19.99
    ReferenceNZ$17.40
    Middle 50% bandNZ$15.56–NZ$19.98
    Evidence68 plans
  24. NONorwayNOK · observed median NOK 129.00
    ReferenceNOK 112.63
    Middle 50% bandNOK 105.00–NOK 124.44
    Evidence117 plans
  25. PHPhilippinesPHP · observed median ₱519.00
    Reference₱499.25
    Middle 50% band₱493.87–₱529.81
    Evidence115 plans
  26. PLPolandPLN · observed median PLN 49.99
    ReferencePLN 47.99
    Middle 50% bandPLN 41.16–PLN 50.00
    Evidence119 plans
  27. PTPortugalEUR · observed median €10.74
    Reference€9.99
    Middle 50% band€9.99–€11.37
    Evidence62 plans
  28. SASaudi ArabiaSAR · observed median SAR 42.99
    ReferenceSAR 39.99
    Middle 50% bandSAR 37.50–SAR 42.84
    Evidence116 plans
  29. SGSingaporeSGD · observed median SGD 14.98
    ReferenceSGD 14.15
    Middle 50% bandSGD 13.44–SGD 14.98
    Evidence116 plans
  30. ZASouth AfricaZAR · observed median ZAR 187.49
    ReferenceZAR 174.96
    Middle 50% bandZAR 151.15–ZAR 199.89
    Evidence114 plans
  31. KRSouth KoreaKRW · observed median ₩14,000
    Reference₩13,246
    Middle 50% band₩12,029–₩14,000
    Evidence114 plans
  32. ESSpainEUR · observed median €10.49
    Reference€9.99
    Middle 50% band€9.99–€11.24
    Evidence119 plans
  33. SESwedenSEK · observed median SEK 129.00
    ReferenceSEK 119.29
    Middle 50% bandSEK 105.42–SEK 128.08
    Evidence119 plans
  34. CHSwitzerlandCHF · observed median CHF 10.50
    ReferenceCHF 10.00
    Middle 50% bandCHF 9.96–CHF 10.48
    Evidence120 plans
  35. TWTaiwanTWD · observed median NT$320.00
    ReferenceNT$316.88
    Middle 50% bandNT$300.00–NT$327.07
    Evidence110 plans
  36. THThailandTHB · observed median THB 354.00
    ReferenceTHB 332.56
    Middle 50% bandTHB 306.14–THB 355.52
    Evidence118 plans
  37. TRTürkiyeTRY · observed median TRY 117.99
    ReferenceTRY 109.94
    Middle 50% bandTRY 60.04–TRY 384.52
    Evidence117 plans
  38. AEUnited Arab EmiratesAED · observed median AED 39.99
    ReferenceAED 38.28
    Middle 50% bandAED 37.02–AED 39.97
    Evidence118 plans
  39. GBUnited KingdomGBP · observed median £9.99
    Reference£9.74
    Middle 50% band£8.84–£9.99
    Evidence123 plans
  40. VNVietnamVND · observed median ₫249,000
    Reference₫229,947
    Middle 50% band₫222,256–₫249,125
    Evidence113 plans

Pricing field guide

From a US price to a defensible country reference

Read how paired Apple observations, category matching and exact billing periods shape the worksheet—and where judgment still belongs to the developer.

Read the evidence guide →

Calculation note

How the reference is calculated

  1. Keep only verified products billed for exactly one month or exactly one year, according to your selection, and pair every local amount with that same product’s US amount.
  2. Within the selected category and period, calculate each market’s median local-to-US relationship and its middle 50% range.
  3. Scale those relationships by your US input and round to the currency’s normal display precision. Markets with fewer than three pairs stay out.

Use the result well

Reference, then validate

  • Reference shows the category and billing period’s central catalog relationship.
  • Middle 50% band shows where the central half of plan pairs fall.
  • Observed median is context from current local plans, not the calculated result.

Questions about the pricing references

Is this an official Apple subscription pricing calculator?

No. App Price Atlas is independent. The tool summarizes verified public Apple catalog observations, while Apple controls the price points available in App Store Connect.

Why not convert the US price with today’s exchange rate?

App Store prices reflect more than spot exchange rates. The calculator uses how the same verified products for the selected billing period are actually priced in the US and each local storefront, preserving market-specific catalog relationships.

What does the middle 50% band mean?

After sorting the local-to-US relationships for comparable plans, the band runs from the 25th to the 75th percentile. It reduces the influence of unusually low or high plans without hiding the sample size.

Does the result include taxes and App Store commissions?

No. Tax inclusion, proceeds, account eligibility, price points and checkout behavior can vary. Treat each number as a research reference and validate it in App Store Connect before release.